Five graded university essays, recovered and published in full with their marks attached. Written between 2020 and 2021 — political economy, value creation, motivation theory, Brexit and who culture actually belongs to. The arguments the later work is built on, dated and checkable rather than asserted.
BSc Marketing & Management · Queen Mary University of London
Five per-module coursework marks · every one above the 70 first-class line · 7,016 words published in full + one exact PDF
BUS220 · Persuasive Strategies in Marketing · 2021 Highest grade
The highest-graded essay. Political economy decoded through marketing theory. What the movement sold, who bought it, and what they actually paid for. Offence intended.
The receipt predates the argument by five years — “MAGA Was Never For You”, the 2026 Journal essay, re-argues what this coursework put on the record in 2021.
Read the 2026 piece ↗BUS130 · Business in Social & Historical Context · 2020
The distinction between companies that extract value from communities versus those that create it. Shareholder value maximisation and who actually pays the price. Written in 2020. More relevant in 2026 than the day it was submitted.
BUS133 · Organisation Studies · 2020
Workers viewed as units of production. Brexit. COVID. Global uncertainty. A systematic deconstruction of motivation theory and what it actually costs to treat human beings as variables in a productivity equation.
BUS244 · European Business Context · 2021
Systemic analysis of political branding failure applied to international market entry. The mistakes a nation made that any ambitious founder should study before expanding. The four freedoms. The hard border. The real cost.
BUS233 · Creative Industries · 2020 PDF only
Richard Florida's creative class theory under the microscope. Gentrification as a feature, not a bug. The creative economy built on the displacement of the people who made the culture in the first place. The question was never who creates — it was who benefits.
This document’s embedded fonts drop ligatures on text extraction — “Crea ve” for “Creative” — so a transcription would misspell the prose. Published as the exact original instead.
Each essay is published as the original submitted document, unedited, with the mark it received. Marks are per-module coursework marks, not the degree classification — the degree award is stated above, once, exactly.